Attached are the best excerpts (and summarized texts from yours truly) from the book “How Google Works” by Eric Schmidt and Jonathan Rosenberg
… most people have not been educated in moonshot thinking.
Most companies get comfortable with a few incremental changes. This kind of incrementalism leads to irrelevance over time.
Three powerful technology trends have converged to fundamentally shift the playing field in most industries. First, the Internet has made information free, copious, and ubiquitous — practically everything is online. Second, mobile devices and networks have made global reach and continuous connectivity widely available. And third, cloud computing has put practically infinite computing power and storage and a host of sophisticated tools and applications at everyone’s disposal, on an inexpensive, pay-as-you-go basis.
In a traditional command-and-control architecture, data flows up to the executives from all over the organization, and decisions subsequently flow down. This approach is designed to slow things down, and it accomplishes the task very well. Meaning that the very moment when businesses must permanently accelerate, their architecture is working against them.
Smart Creative = technical depth + business savvy + creative flair
Googleyness = comfort with ambiguity + bias to action + collaborative nature
People’s BS detectors are finely tuned when it comes to corporate-speak; they can tell when you don’t mean it.
“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” — Jim Barksdale, CEO of Netscape
For a meritocracy to work, it needs to engender a culture where there is an “obligation to dissent.”
Engineers add complexity, Marketing adds management layers, and Sales adds assistants.
Teams be small enough to be fed by two pizzas (a rule set by Jeff Bezos, founder of Amazon).
A technical insight is a new way of applying technology or design that either drives down the cost or increases the functions and usability of the product by a significant factor. The result is something that is better than the competition in a fundamental way.
If you focus on your competition, you will never deliver anything truly innovative. While you and your competition are busy fighting over fractions of a market-share point, someone else who doesn’t care will come in and build a new platform that completely changes the game.
If everyone knows someone great, why isn’t it everyone’s job to recruit that great person?
“Could you teach me something complicated that I don’t know?” — favorite interview question of Sergey Brin (co-founder of Google)
Test yourself: If you could trade the bottom 10 percent of your team for new hires, would your organization improve?
It is the ultimate luxury to combine passion and contribution. It’s also a very clear path to happiness.
Spend 80 percent of your time on 80 percent of your revenue.
The first follower is what transforms a lone nut into a leader.
If you want to create a car that gets 10 percent better mileage, you have to tweak the current design, but if you want to get one that gets five hundred miles per gallon, you need to start over.
This story was originally published here