When you love something deeply you never doubt it – you just simply keep giving your input day after day to curate it to perfection – Rashida Tinwala
Dreams are unlimited – and as a child Rashida’s dreams were solely engulfed by two things – flowers and business. Born in Pakistan and raised in Dubaï UAE, Rashida was an ambitious young mind and the thing that gave her absolute pleasure was to create. By education she has done her Bachelors in Business Information Systems from Skyline College Sharjah – affiliated with the University of Lincolnshire in Humberside. By profession she is the owner to an award-winning floral retail and events design company based in Toronto, where she resides today with her husband and her three young children.
“We are there – but not there yet” is the motto or the push by which she thrives to grow her business each and every day. It reminds her of her achievements, but also the fact that she needs to work harder to get there or achieve her ultimate goal. A few interesting facts about Rashida: she runs a Facebook page by the name of “The Biz Magazine” and has also published two books on Amazon regarding henna designs and basics. Rashida also is a Floral Instructor at the TSWA Wedding Academy in Toronto.
How did you get started in this business? What inspired you to start this business?
I always say, I didn’t go to the business – the business came to me when I was 100% ready. I had started manifesting this business in my mind around 18 years ago and by that what I mean is, I have always wanted to do this as a child. But the real urge came 18 years ago, when I actually started investigating more about its possibilities wherein I could combine my love with business. My inspiration comes from the urge within to create plus from the rustic nature itself.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
When you love something deeply you never doubt it – you just simply keep giving your input day after day to curate it to perfection. From the get-go I treated my business as my baby and therefore I was never disappointed or I never felt doubt. I was never in it just for the money, but for the happy faces of my client, the art itself and the satisfaction it fed my soul. My doubts were never doubts, I would rather say that every time one path failed I tried another. Choice of words is very important because in the end you create what you manifest, and what you manifest starts with thoughts and words.
How did you get your first customer?
We actually bought a running business. Therefore, the flow of customers was always there. But I was my own marketing, besides using social media I would love to talk to people and spread the word. In fact, we lost some customers in the process of the handover. But eventually we built a community that was exclusive to our style.
What do you think it is that makes you successful?
There is no measure to success, because we always keep wanting more. But my success is in direct relation with the reaction of my clients and customers. Their happiness and satisfaction in my work makes me feel closer to the feeling of success.
What does the future hold for flower shops? What are you most excited about?
Floristry is an art, so to answer this question it would be tricky. The future is as bright one wants it to be. I have known designers that have been in this industry for years, plus the influx of students trying to learn floristry every year is massive. The future is good but depends on the niche’ you carve for yourself. I am most excited about the new innovative designs I see all around me. That itself tells me that this industry is there to strive for a long time.
How do you bring ideas to life?
Nature and its inconsistency inspire me the most. I try to replicate those, I love creating unique pieces out of practically anything that might not even strike as something usable.
What advice would you give your younger self?
None! It was important for me to make all those mistakes in order to be where I am today. But if anything, I would really like to practice the art of patience, and not giving a reaction right away.
When I want things done I want it done right away! I need to be patient 🙂